Podcast

Episode 27: Melissa Coppel Chocolate and Pastry School

Episode 27: Melissa Coppel Chocolate and Pastry School

In this episode, Melissa Coppel, owner of the Melissa Coppel Chocolate and Pastry School in Las Vegas, joins The Drip by AQUALAB to discuss the science behind crafting high-quality confections. While taste and texture are essential, Melissa emphasizes the importance of understanding water activity in chocolate and pastry formulation. She shares how moisture migration impacts shelf life and food safety, equipping her students with the knowledge they need to create stable and long-lasting products.

About the guest


Melissa Coppel is a world-renowned chocolatier and the founder of the Melissa Coppel Chocolate and Pastry School in Las Vegas, Nevada. With a deep passion for confectionery artistry, she trains aspiring chocolatiers and pastry chefs on both the creative and scientific aspects of their craft. Her curriculum highlights key principles like water activity, formulation techniques, and shelf life optimization, ensuring that students gain a comprehensive understanding of the industry.

Transcript


0:00
I'm Zachary Cartwright this is water and food earlier today I had the chance to meet with Melissa copel who owns Melissa
0:06
copel chocolate and pastry School in Las Vegas Nevada we talked a little bit about how she uses water activity in her
0:13
curriculum to show her students that making chocolates is not all about making a delicious product but also
0:19
using water activity can help them think about things like shelf life and moisture migration
0:25
hi Melissa welcome to water and food thanks for being here today how are you thank you so much for having me I'm
0:31
doing great of course well uh we're here today to talk about your school and and I just
0:36
want you to introduce your school and what it is and how long you've been doing this so
0:42
um I have a Melissa couple chocolate and pastry school for the last six years we're located in Las Vegas and
0:49
um yeah it's we dedicate ourselves to short-term classes mostly on chocolate
0:55
we do offer some pastry classes as well but it we are mostly a chocolate School
1:01
and what type of students are enrolling in your school are these food science students or are returning students or
1:06
people who are recently interested in making chocolate and pastries what type of students do you have
1:12
so I have to say that it's a little bit of a before and after so before the
1:18
pandemic it was mostly professionals wanting to Perfection The Craft
1:23
um then when the pandemic hit we actually converted uh 100 to an online
1:29
school and uh and in there is in that precise time uh I started realizing that
1:35
there was just a lot of people that wanted to change careers that were so interested in in you know learn the art
1:41
of chocolate um so and I think now that it's a little bit you know after the pandemic that we
1:47
can return a little bit to uh having some Hands-On sessions uh that I see that there's a little bit of a mix so
1:54
our school is unique that way we're very inclusive and I welcome everyone with
2:00
the desire to learn so um we don't really require uh previous training or anything but I do see the
2:07
change uh before and after the pandemic so I think right now it's very diverse
2:12
and it's my understanding that when you start a new class or you have students that you make it very clear that
2:18
everyone there is equal that you're all on the same page and in there for the same goal and I was hoping that you
2:23
could dive into that a little bit deeper and and the approach that you take to teaching your classes
2:28
so I think it's a combination of two things one thing is having good memory uh to where I didn't know anything I
2:36
really wanted to learn um so I never forget that uh that's first and then second I remember also
2:43
having memory on the classes I took in the past where uh first day of school is
2:48
nerve-wracking you think that because you're an adult you are over that and and it's just little kids going to first
2:54
day of kindergarten their stress or first day of of first grade but actually it's the same with adults so for me I
3:03
like to you know welcome students to the school and really make them feel comfortable uh and I have a speech that
3:10
I gave in every single class the first day where I let them know that first of
3:15
all I don't care their level uh their expertise that everybody is the same here that I ask everyone to leave their
3:22
egos a little bit outside the door uh that they're not welcome here and that way everybody kind of relaxes I can I
3:28
can immediately really see their faces changing when I give the speech and I also believe that if they don't feel
3:34
comfortable real learning doesn't really happen so after the speech everybody relaxes I let them know that there's no
3:41
silly questions that I don't mind if they're making something in you know molding a a mold and the mold you know
3:50
Fels in the machine or or in the floor um that this is not the type of school
3:55
where I'm going to be judging their skills and everybody really appreciates that and they become friends the real
4:02
networking also really happens and it's a very relaxed and that being said not
4:08
to be confused with not being professional we keep the ambience and the the style very professional but at
4:14
the same time you know very inclusive mm-hmm and I'm sure your students really
4:19
appreciate that and and I like that you said you know we're basically just bigger kids you know we never really stop being kids and I think it's really
4:27
helpful if you kind of set the foundation like that and and I'm sure that your students appreciate that oh
4:33
absolutely absolutely where did your passion for making chocolates and pastries come from is this something
4:39
that you've always been interested in so when I graduated from uh School uh my
4:45
mom I was actually a terrible student so when I graduated my mom actually was the one that told me that what she saw in me
4:53
was the only thing that I liked really was to actually cook so she was the one that suggested I should pursue something
5:00
uh food related but in my town I'm from Colombia and from a small town
5:05
um and there was no pastry uh or actually at that point I wanted to be a chef so this let's say like the passion
5:12
for being in the kitchens has been always been there with me um over the years I realized at first I
5:18
tried to pursue a little bit more cooking then I realized I'm a vegetarian I was not never going to be able to like
5:24
you know cut a pig in two or kill a lobster so I start kind of feeling out
5:29
of out of place and then I realized how precise pastry was and how clean and how
5:35
the ingredients were nicer to work with you know you cannot compare chocolate with onions and I kind of like start
5:40
sensing that it was it was just yeah it was just a sense um so that I was really young at that
5:46
point maybe 18 or 19 years old um and then the passion for chocolate really happens I don't believe in
5:52
coincidence um I was uh I work at a restaurant here in town uh the the best restaurant in
5:59
town and one of the best in the country which is uh and uh and being there
6:05
um you know it was like I was I I push it really hard um for two years and I was at certain
6:12
point at the end of the two years in charge of the station on of of lately and
6:18
after I you know I got pregnant and I had to quit my job and when I tried to return to the industry it was when the
6:24
really big um you know collapse of the of the the whole economy happened which was in 2009
6:32
or so so when I wanted to return to my uh career there was no jobs available so
6:37
the only one that I could find was doing chocolate decorations at another casino so I would say chocolate found me I
6:44
didn't really was looking for it um I don't have that dreamy story of since I was a little girl I wanted to
6:49
work with chocolate I think that it was just a little bit of um you know that that was kind of like the path I have to
6:56
to have and was there a specific moment that you can remember that you know you went from
7:02
thinking about production or working in a restaurant to switching to instruction was there something that inspired you
7:08
and you realized that you know deep down you really are a teacher and and that this is what you're supposed to be doing
7:15
so I think that that would that uh was actually once again a little bit of a uh
7:22
something that happened by I was actually in the process of of I had a business partner for a while and we were
7:29
going through some legal issues uh when I decided to leave that company where
7:34
um you know things needed to be a little bit more clear between us and I was kind of like waiting to see what you know
7:40
like with the non-compete in that um that I had us I actually opened a little uh space and uh that I call
7:48
Atelier Melissa kobel which it was just a tiny kitchen with everything I needed but that I wasn't really sure what to do
7:55
with my time yet because I couldn't start selling because of this um and then I said well you know I I
8:01
love to share I taught a few classes before very few two maybe or three
8:06
um and I loved it uh so it was kind of like it was just this precise moment where I say well I can I cannot make
8:12
chocolates to sell yet uh what am I going to do with my time I'm not going to stay home I have this beautiful
8:18
kitchen why not just trying to teach and I literally it was like a midnight post on Instagram where I posted and I say
8:25
I'm going to be teaching this class in a month or so uh whoever is interested just email me uh or write me a message
8:32
here on Instagram and and that house actually how this the school was born and it was very casual and quite funny
8:38
because I didn't have a website so I had a website by the one that's not like a
8:44
website where you could pay it was just a portfolio so it was very funny because people would email me and I said well
8:49
give me a call and I charge you you give me your credit card um and it was very you know like funny
8:54
that way and uh and then if people would like email my address it didn't show a
9:00
schooly show a pain clinic so it was just really funny how people really trust me and there's a lot of interest
9:05
and a lot of people really wanting to see my work and learning from me so I said well I'm enjoying it a lot I'm I'm
9:12
loving it and and it seems people are interested in what I do so it also happened a little bit like that by
9:18
um and and what year did your school start so it's been six years uh so you do the
9:26
math I yeah uh yeah it's been yeah this year in April uh it was six years so the
9:33
first year was in a small school um and then after a year I moved to
9:38
where I am right now so it's been six years and what is the curriculum for your school look like how do you put together
9:45
that curriculum and and what things are included in it so actually right now it's very
9:52
it's a completely shift and transition I think that uh the pandemic proved that
9:59
doesn't matter if something is working uh uh that doesn't mean it's gonna work for more than six months or a year right
10:06
so people that kind of get stuck with a business model and I don't know anything about business don't even you know get
10:11
me wrong I just noticed uh that the trends and the world is at such Fast Pace that you have to constantly be
10:20
um kind of like I think that the world is for open-minded people to be honest I
10:26
feel really bad for those that aren't open-minded because it's tough uh even me that I'm very open-minded I'm like
10:32
wow you know so uh where I'm going with this is I wear I was a completely Hands-On school then the pandemic
10:38
happened and I became a 100 online school now I have kind of like a hybrid
10:44
where you can search um on my website and you might see some online live classes meaning people
10:51
connect with me in real time or with other guest chefs that I invite um then there's also Hands-On classes
10:56
and there's a third one which is called On Demand so you search on demand and you see oh this you know this class
11:02
about caramels sounds great you pay for it and you get it you get immediate access there's also subscriptions and
11:10
now I'm actually super excited to to launch the the new project which is uh chocolatier like a basic chocolatier
11:16
program that it's going to be um online so people will complete in three months a series of tasks and
11:23
there's all kinds of you know Theory and videos and a lot of support and
11:29
um so that's the new the new um let's say uh so it's a little bit for
11:34
everyone um and and I think that the the beauty of this is a lot of people cannot afford
11:40
coming to take my classes for time for money for visas um so it's uh I think that there's so
11:49
many people out there that want to learn and cannot learn it in the you know in the Hands-On way so we have a little bit
11:55
for everyone and do you have any idea of the number of students that you've been able to to
12:01
serve so far do you have any any idea what that number looks like so Hands-On I have no idea I actually never
12:08
really but uh besides every single person that has stepped into my school uh before the pandemic every month I
12:16
would uh teach to a different country around the world um so those were like many countries
12:22
many people then Hands-On in the school I never actually like uh have counted I
12:28
know that during the pandemic over a thousand people for sure um I think between a thousand and two
12:35
thousand people I was I was able to reach my classes are not cheap uh at all
12:41
and um I know that there are many many people that want to take the med simply cannot afford it I just have this debate
12:49
and it's a mental debate I my family calls me Mother Teresa uh because I
12:55
really cannot hear a story of someone that needs and someone that you know requires help even if I don't know them
13:01
I I always want to help everyone so that part of me wants to like teach for free
13:06
to to be honest like and that's my final goal like eventually I will have some sort of foundation or something where I
13:13
will be able to teach for free um unfortunately I have employees and expenses and the real world happens
13:19
right right but I also am aware a part of me is really aware of that people
13:25
that don't pay you know for something they don't you know appreciate it so
13:31
going cheap means even people starting to doubt my work uh like wow this is
13:37
cheap and maybe she doesn't know what she's doing or maybe she's desperate or maybe so you know and I always do this
13:43
relation between a product that you buy so if you buy a pair of shoes that cost you 500 if something happened to them
13:50
you die you are the ones that you think are the prettiest even if they're not uh
13:55
is the ones that you really care for um and then the other pair that you pay 30 dollars and you bought them at like
14:02
you know this shop and I don't know Mark Marshalls or something and they were you
14:07
know it's good good type of shoes but they're just you pay very little for them you don't really care if they got
14:12
lost so they get damaged and it's a perception we give value uh to things like that so I've never been a big fan
14:20
of of of giving my work uh for nothing also because you have to understand that
14:25
when you enter a class of mine everything I know I will give it to you it's not uh that oh you're gonna ask me
14:32
a question about a topic that we're not covering and I'm not going to answer you because you need to register for the next class I'm not that way so pretty
14:39
much once you're in and you're part of the family everything I know I will give to you so I have to protect myself that
14:44
way and and that's fair I think there's a balance and and you like you said you have employees and it's a school and it
14:51
takes money to run that school but uh I I suffer from the same syndrome and sometimes having a big hearts can uh be
14:57
tough you know so totally I definitely understand um it's my understanding that in your
15:03
curriculum you always bring up water activity in your classes and you teach your students about what what activity
15:08
is what why is this important for your students to understand so
15:16
so I think I've seen in the profession because 99.9 percent of the students
15:22
that come to my school they either have a shop and many of them for many years
15:27
and some of them are about to open a shop and a lot of them have haven't even
15:33
heard about the concept so maybe some have and actually wrong because they
15:39
think that water activity means the total water content of a recipe so uh
15:45
for me it's safety overall you know and on curiosity so like how can you not you
15:52
know in a way care of a product that like or or a concept that it's so
16:00
tightly uh it's just for me it's crazy how can you make a bombon and uh with a filling and
16:07
then sell it without knowing for how long that moment is going to be stable um and I understand that it's not really
16:14
out there and they don't teach it at schools they don't I mean I went to uh you know a six-month uh worth of uh in
16:22
the US a program a pastry school no one ever mentioned this uh yes it was like 12 years ago or something but it doesn't
16:29
matter so it's a little bit of knack of lack of knowledge but I also think it's almost
16:35
like covering your eyes a little bit over something because even if nothing no one talks about it and they didn't
16:41
tell you at school it's kind of like wait but if you buy anything at the supermarket there's always an expiration
16:47
date on it right so how come if they don't taught you that at school you never thought about that right so it's a
16:55
little strange right it's a little bit strange um that being said I find it extremely
17:01
important there's not a recipe that leaves this school without that measurement being taken
17:08
um obviously if it's a pastry class no mooses and things like that we don't I don't teach that but when chefs comes in
17:14
they come in I don't but every single recipe on demand online live Hands-On it
17:19
doesn't matter what it is marshmallow compote fat based filling ganache will always have that measurement and then
17:26
the chart on the back telling them this number means this amount of days and and
17:32
I also think a second part of that is that sometimes whoever teaches the concept teaches it
17:38
with very complicated words and I'm not a fan of that so
17:44
for me one of the things that make the school also special is I talk in a very
17:50
simple language and I'm going to tell you right now how I next how I explain it so basically uh you know you say aw
17:57
first of all they don't know what that name you know two letters are right aw sure okay
18:03
activity of the water okay what that means uh I then explain the difference between you know having the amount of
18:10
water and I just say let's say that you have magical powers and you have the capacity of taking every gram of water
18:16
in your recipe so from the water in you know inverted sugar glucose syrup butter cream fruit puree or whatever so once
18:24
you have with that magic wand you take all those little grams of water and you you can actually put them in a bowl and
18:30
measure them that's the amount of the total water of of your recipe but then to explain what really means activity of
18:37
the water I picture them always that they have a bowl with the water from the
18:43
recipe and they have a very clean sponge I have to say clean because I'm very visual so I'm
18:50
envisioning the sponge I want it to be clean brand new actually so you grab that sponge and you you know grab it
18:56
with your hand and you just like tie it tighter tied it put it inside of that ball and uh suddenly that sponge is you
19:03
know really soaked with water and then you lift that sponge and you look on the bottom of the bowl to see if there's
19:09
water and there is a little bit of water there so that's the free water right uh
19:14
what happened what is that sponge it's very easy it's the structure um and how you get that structure you
19:20
know because you have a balanced recipe between the sugars and the proteins you found you you are able to create the
19:26
structure so the water is really tight within the structure and it's not free for bacteria right to feed on
19:32
um and then the little bit that remaining in the ball the ball is the trouble water you know water is live so
19:38
there's gonna be issues with that water that it's not bounded um and I think with this it's a very
19:44
simple explanation it takes me what 45 seconds but suddenly they kind of get it
19:49
in what is this machine measuring you know with atmospheric pressure and so on it's the water that it's you know free
19:56
for bacteria to feed on and and so I think that that little simple
20:01
explanation everybody can understand right you don't have to you know and
20:06
then they start understanding the importance of getting the aw meter or at least testing their ganache recipes in
20:12
Labs that's another option so I I love that explanation I think it's
20:18
great to know I'm probably gonna steal it to be honest Melissa oh my God go for it is great yes because it's simple and
20:25
it's kind of like I don't know I guess um I am very visual anything that you
20:32
you're telling me I'm creating the story of my head I'm like picturing it right so when things have examples that are so
20:38
clear for me it's like oh now I understand what you're telling me versus something that is very hypothetical it's
20:45
just like oh God like I don't even know what you're saying you know so I think that actually makes me a good teacher
20:51
because I talk in a language it's just everybody can understand I don't use French terms besides too shablon and
20:59
frasage that's all the French even though I know all the terms but is it really necessary to start bringing
21:06
French if we're speaking in English um I don't want anyone to feel bad because they don't understand these
21:11
terms you know and and that's what really means inclusivity like to really bring a
21:17
coming together and and being in the same you know part of the same group mm-hmm and I think that's part of the
21:24
reason you and I get along so well is because our jobs are similar in that way that I'm trying to take these
21:29
complicated things and present them in a simple way it doesn't always have to be complicated you don't know have to know
21:35
every single detail and like you I'm very visual so I can really appreciate uh thinking of a sponge or you know
21:42
whatever the visual is it always really helps me to understand and that's part of what I do at meters is help build
21:47
those visuals or help build those explanations that a common person that doesn't necessarily have the the
21:53
background of water activity can now learn this concept and in 45 seconds like like you said right amazing I'm
22:00
glad you liked it and uh when did you first learn about what activity how did you find out about it and uh what was
22:08
your first experience with it so basically uh before I own this well I
22:14
opened the school six years ago I co-owned a wholesale company here in town it was me and a French partner and
22:20
we were supplying for four years I was part of the company for four years um we were supplying casinos with
22:26
casinos at the beginning and then we were shipping all over uh the country products so it was because of of this
22:34
company uh that we you know like I first learned I learned the concept before but
22:41
like implying it into a real you know production and testing daily every recipe and having a log
22:48
um you know where we would write every recipe with Lot number and aw and so on and who made the recipe like kind of
22:54
like the what do you do in big scale was the very first time for me and it was
22:59
then when I you know uh came in you know across or came into using the machine on
23:04
a daily basis so when I moved to the school uh at that point it was like pretty much one of the first things I
23:10
wanted to buy so I bought the the small one the pocket version and uh and then I
23:15
start realizing the importance of teaching that to students so at first I bought it for my own personal usage then
23:22
as I told you this the school kind of happens because life you know put it that way wanted it to be that way
23:29
um and then I start in you know from the very beginning and I think over the years I'm getting better and better at
23:36
explaining the concept I think this little story that I told you I've been saying it for the last year or so before
23:42
I would explain a little bit different uh but then it occurred to me to like really understand it that way because I
23:48
kind of I had to find a way to to put it in in in words that you could picture and it
23:54
would be easier and the same exact way has happened to me with my formulas so
23:59
it's super unique because I only teach formulation in the formulation class I don't teach for example right now I'm
24:05
teaching a four day class on running a chocolate production that one is all about being you know fast and practical
24:11
and you know simple decorations and flavors that everybody likes and how you pack and ship and sand and that part of
24:18
the kind of like the business part um so I'm not teaching formulation but it doesn't matter like all the recipes
24:24
has the aw and then I also explain a little bit of the concepts why I'm putting things together so I think the
24:31
more I go the more I understand how to formulate having great texture Great Taste and
24:37
grade aw which I think is the final goal if you ask me what is the perfect ganache recipe I'll tell you the ganache
24:44
where you could hide the most amount of sugar that's pretty much it like I will just I don't say anything else like
24:49
people get all complicated about it it's like no no all you're doing when you're formulating ganache recipe is hiding
24:56
sugar and how you hide it is very easy with bitterness and with acidity that's it so I can actually it's very acidic
25:02
it's very easy to have a great taste texture and shelf life because you were able to put a lot of sugars and you
25:07
don't feel it a very bitter ganache it's very easy like a caramel but then when
25:13
you start with your ashes that are in bitter by nature or or acidic by Nature that is when it's the expertise comes in
25:19
place to hide those sugars so that's kind of have been kind of the journey with the aw meter and and I like
25:28
that comment that the better you understand water activity the better you start to understand your formulations
25:33
and a part of my job a lot of the reason that food scientists or other scientists
25:38
come to us it's almost always formulation you know they always want the answer and they want to understand how their ingredients are interacting
25:44
and I think if you start with the basics if you start with water activity then over time you understand your
25:49
formulation better and and how new ingredients are going to affect the final water activity in shelf life and
25:55
all these things so I I thought that was a really good point that you brought up it's actually very funny because
26:03
um you know for during the pandemic I all I did was teach so everybody was
26:09
kind of locked down home a little bit working part-time not working whatever relax whatever and it's the time of my
26:16
life where I think I work the most because we were with a new concept of online classes and every week we would
26:23
put a new um a new program so it was either teaching or creating the new products
26:29
for the new program um and then I realized after a year and a half that I was so burned out so I
26:35
stopped for two months completely to teach because I was I wanted to retire I was so tired
26:41
um so I kept joking I'm about to retire and then with my assistant with Kyoko she's amazing she's Japanese we were
26:47
um working really closely on developing new recipes and the amount of growth in
26:53
those two months I got from formulation I think I like not even in like the last five years because all I did for two
27:00
months was every day really focus on formulation so but then I understood
27:06
that because I'm very creative and sometimes it's kind of hard to catch me like I'm out there and I don't like put
27:11
it on the table it's kind of flying dreaming you know so I said no the only way this is gonna work if it's I
27:17
organize myself per flavor so I start grabbing one single flavor and thinking
27:23
how far I can take this flavor you know what are the things and down and but with a with a purpose the purpose was
27:30
developing ebooks so people could print those out have them in their kitchens and chocolate kitchens mostly or pastry
27:37
kitchens and then have like a binder with this recipe so the only one that it's out right now is the pistachio and
27:44
it's very interesting because my formulas before and after these two and a half months or two months have changed
27:51
completely completely now I'm into like making an ashes with really low percentage of chocolate or no chocolate
27:56
at all just cocoa butter and it's just so fascinating what you get from from
28:01
these kind of formulation so there's a never-ending point and it's so
28:07
important to no formulation no aw and understand ingredients in general
28:13
well speaking of formulation I do have a few products here that you send for us to try and um I'd like to start with the
28:20
smaller product about it and and let me know what this is and what I can expect
28:25
for a minute so there's two different bars that you have there um those are what I call American Style
28:31
candy bars it's really you know childhood memories at its best there's two different ones that you have there
28:36
there's one that it's called Milky Way my way so it's the idea of a Milky Way
28:41
even though the flavors are a little bit different so I'm not using in this one um it's the one that has the hazelnuts
28:47
on top you have actually the on the back the the stickers with uh so one is Milky
28:53
Way and the other one is the peanut butter um it's a sneaker so it's the one it's
28:58
with hazelnuts and one is with um it's really
29:03
uh you I think it's a you know really bring it's a tribute to those candy bars
29:09
that everybody grew especially Americans I'm not American I'm Colombian but anyways anyhow we do always find a way
29:16
to get those you know uh American American bars so it's an adult version I
29:22
would say you know where I'm combining the same elements not necessarily in the same flavor a profile so the Milky Way
29:29
has a coconut nuga a soft caramel with a little bit of coffee and some janduja
29:35
Hazel and janduja and the other one is more soft and soft caramel in peanut
29:40
butter and some caramelized peanuts so very down the childhood memory lane
29:48
um very nostalgic and then what about these uh chocolates I'll go ahead and try them in a second I
29:53
hate to to chew right into your ear but uh I also want to show these off as well
29:59
so what is the second product that you have sent for us so that's actually
30:05
a chocolate box um that one combines molded bombings and
30:10
as well as and roped so I am most well known for the molded
30:18
pieces um and I would say and it's funny to explain to people that aren't in the industry when my family for example say
30:25
but why they invite you to Ukraine and you know Israel and you know Switzerland
30:31
and Belgium and all these countries like they like they don't understand what's what's the concept behind the invitation
30:36
like why am I so special and I just it's funny for me to explain that it's just because the way my bombings shine
30:43
they're like what you know no one that has invited me ever has tried my bombers they don't even
30:49
know if if they taste well um it's just a shine so that's kind of
30:54
like my special my specialty is how I paint uh Slash uh the shine that I get
31:01
onto onto those um and then the robots which are the square ones I really enjoy making them
31:07
and I think they have to be at the same level of perfection if you wish than the other
31:12
ones um so it's an assorted box of of my moments honestly they're so shiny that
31:20
when I first opened this I thought there was more packaging on it like you're trying to remove the the second layer of
31:26
plastic yeah yeah I'm sure that this camera probably doesn't do it justice but uh actually yeah for the shine you
31:34
need not natural light once you sure I suffer when when we do the buffet because it's inside obviously in the
31:40
school and it's like it's never the same uh but I have to say something that it's
31:46
actually quite important for me and it's that I pay much more attention to the inside um even though it might look you know
31:52
that it's a outside my focus but I think the outside is what catch people's attention to my work uh my
32:00
uh and that makes I think the the class is also very unique for students because
32:06
it's same amount of detail on the outside than on the inside which it's
32:11
it's not that easy to to get usually uh sometimes you know it happens that
32:16
people focus way too much on the outside you have these gorgeous cakes and then you try them and it's disappointing or
32:21
vice versa so it's one thing that I tell students be very careful if you focus only on the outside because people come
32:28
one very first time for the shine and the look and the beauty if it's disappointed they're never coming back
32:35
right I'm gonna go ahead and try one of these while you're here so I'm gonna please take this one and when you lift
32:40
you see the flavor on the bottom oh I love that yeah there's information about it underneath
32:47
I I love this packaging maybe while I try this you can uh tell me a little bit about the packaging and how you came up
32:53
with these colors and the marketing of it oh actually
32:59
if I we hired a um a company in Barcelona
33:04
um they are it's called so z-o-o well zoo in English but it's really so in
33:09
Spanish um and they uh they're amazing they're super super creative and uh when I you
33:16
know hire them to do The Branding of the of this of actually of at that point it was not The Branding of the school the
33:21
Branded of Melissa couples um they came out with that packaging and I have four different boxes uh plus the
33:28
the tablets the little bar sorry um actually the inspiration I loved it because it's uh it's kind of the lights
33:35
of Las Vegas uh as well as the the shine of my bomb on so it's kind of like that play on there
33:41
um and it's very feminine the packaging which at the beginning it was funny because I didn't quite like so much that
33:47
fact actually this one is not too pink but the other boxes have a little bit more pink in them and then I started
33:54
really questioning myself why I'm like trying to be so bold with my with my color even when I painted you know it
34:01
was everything was very bold and black and red and then I realized you know I think it's that part of you that it's
34:07
very tough to be a woman in the kitchen and pretty much I'm sure you imagine that and and I think that you toughen up
34:13
in a way that but it's it's just silly you know thinking that because I use a black box I'm tougher than if I use a
34:19
pink box right so they were the ones that convinced me and they're like Melissa you're a woman and you should be feminine in your packages should set it
34:26
and should say it and they're like okay I didn't like At first also the heart because the I don't know
34:32
if you saw it's thicker but it's an emcee it's like a kind of like a heart and I'm like oh pink and hard what is
34:38
this too soft and then they're like no and then they have this big explanation about the reason why and so I laugh
34:45
about myself and I'm like you're right you know it's beautiful right I love it the colors kind of remind me of like a
34:52
sunset yeah and I like that the they're kind of different in the front and that it almost transitions tonight on the
34:58
side so I really like the packaging as far as the flavor goes I've never had a chocolate like this it essentially just
35:05
melted perfectly in my mouth the the flavor was spot on so I I wish everyone listening could try
35:11
um if there is somebody listening who wants to try this how can they get these products what's the best way to try these so we uh that's where the funny
35:20
part uh starts so I'm basically a school and for now I'm pretty much always out
35:26
of stock I sell very little and when I to upload some products on the website they run really fast
35:32
but that being said I'm a little kind of like feeling kind of guilty about it
35:38
because everybody asked me and I'm never I never have not even for friends family people that come and visit the school I
35:44
never have uh availability because I'm so busy with the school so I started in
35:50
at the end of September once the heat wave leaves I'm gonna start opening a pop-up shop here and in town in Las
35:57
Vegas I haven't decided if it's going to be Fridays or Saturdays I think it's going to be Fridays uh afternoon that
36:04
being said I'm gonna start producing more Ramones because of the pop-up so online you go to melissacouple.com and
36:10
uh you can either buy the bombers try to get a box of bombas or you can get maybe
36:17
interested in learning how to make them yourself well I feel extremely privileged to to
36:22
try these out so thank you for sending this to us thank you in my watch I really appreciate it my last question
36:29
for you is what's next what's next for your school what were you looking at doing maybe later this year or five
36:34
years ten years down the road what what's what's uh life look like for you you know
36:40
um lately after the pandemic I've been feeling a necessity to connect with
36:46
people and that's actually why I decided to start the pop-up and it's kind of like dipping my finger a little bit in
36:52
what it's going to really feel like producing like a little bit bigger volumes while I still have the school
36:59
and depending on how that goes I would open a little shop
37:04
um or not like I want to test myself first to see um because I have an 11 year old and I
37:11
also know you know the responsibility of having a shop on the retail part that's kind of like
37:16
the idea to test it first to see how I feel and how people react also to my products you know
37:22
um and then uh with the school uh I think that is really putting a lot of
37:29
effort on the chocolatier program it's going to be a base it's going to be a basic slash medium and then a second one
37:36
coming after which is the advance and um it's just gonna be I think really
37:42
really exciting because this program is not going to be just a program taught by Melissa Coppell it's actually a program
37:49
where I'm going to be inviting other circular teas uh to be part of it so I
37:55
think it's going to be super super exciting and unique because um it's going to be a program taught by
38:00
really the best professionals out there um really bringing the level of
38:06
chocolate to a different uh I think that in pastry you find a lot of information
38:11
a lot of books a lot of professionals a lot of you know uh in chocolate no so my
38:17
goal is to have the best chocolate School in the world that's really what I want that's amazing and in six years you've
38:24
already come so far and I'm excited to see where this goes so thank you again so much for coming on to water and food
38:30
I'm so happy that we were able to finally coordinate this and get you on the show and we may even have to have
38:35
you back at some point to get an update on your school and and see where things are at so thank you Melissa we we really
38:41
appreciate you thank you so much Zachary it was a pleasure was all mine and I'm very happy that you liked the bombers
38:48
enjoy them and really cannot wait to be back thank you Melissa we'll see you bye
38:56
I'm Zachary Cartwright this is water and food [Music] find this podcast on Apple iTunes
39:02
Spotify or wherever you listen to podcasts

 

 

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